Online payments have quickly become a part of our daily lives. Leading fintech companies in India offer payment gateways to startups. The payment gateway is a piece of software that allows you to conduct an online transaction using various payment methods such as debit card, credit card, UPI, and net banking. It acts as a technology partner between the customer and the merchant, ensuring that sensitive information such as credit card numbers entered on an e-commerce website are securely and quickly transmitted from the customer to the acquiring bank via the merchant. A payment gateway service, on the other hand, can be provided directly by banks or by a payment gateway for startups as a service provider authorized by a bank. As a result, they manage fraud and protect merchants from insufficient funds, expired cards, and credit limits that have been exceeded. The following are the key players in the payment process:
Merchant: A merchant is someone who sells goods and services to customers.
Customer: A customer or cardholder uses the merchant’s product or service.
Issuing bank: The customer’s bank that issues debit or credit cards on behalf of card schemes (visa or MasterCard).
The following are the top payment gateways in India for startups
1. Instamojo
Since 2012, Instamojo has been a market leader in providing user-friendly dashboards for on-demand payment gateways, catering to both new businesses and established retailers. It is a free payment gateway in India with no ongoing fees. It is extremely simple for startups to sell and collect payments online via mobile and web without the need for any physical network. Any seller with a bank account can sign up for Instamojo and begin selling digital goods and receiving payment. The only requirements are a bank account, a phone number, and a PAN card. It bridges the gap between buyer and seller, assisting startups in finding the right customers. On your Android device, go to the play store and download the Instamojo app.
2. Avenue CC
CC Avenue is a popular payment gateway for startups because it accepts almost all banks and payment methods. Customers can use major credit cards such as Visa, MasterCard, Diners Club, and Amex, and the company was founded in 2001. It has over 200 payment options, including Analytics, Audit, and Multiple Currency Processing. It is extremely dependable, and it includes a dashboard and real-time analytics. With CC Avenue, you can gain access to services in the world’s leading global marketplace, as it supports 27 major currencies. It is used by high-volume e-commerce websites such as Snapdeal, Myntra, and Naukri.
3. PayU
PayU is simple to set up, allows you to upload documents directly to their site for verification, and you can go live quickly. When it comes to PayU, you will be presented with various pricing options. Other features of each package include store card features, IVR payment, a multi-currency gateway, and payment analytics. PayU India changed the names of both of its products, PayU enterprise and PayU money, to make them seem like separate, honest businesses. PayUbiz is now used by large corporations such as Snapdeal. PayUMoney is made for small businesses and new businesses. It has a wallet service, an email invoice feature, a free website, and you don’t need to know anything about technology to use it. The platform is integrated with some of the country’s top e-commerce players, including Snapdeal and Jabong.
4. DirecPay
DirecPay is one of the most integrated payment gateways, with easy registration and a variety of payment options. It accepts cash, checks, demand drafts, and online payments via various payment methods such as debit cards, credit cards, and internet banking. Our services provided Indian merchants with quick and easy access to this platform, allowing them to conduct online business and contribute to a massive market for retailers looking to sell online.
5. Cashfree
Cashfree is one of the most affordable payment gateways. It assists businesses in collecting and distributing payments via various payment methods such as Visa, MasterCard, Rupay, UPI, IMPS, NEFT, PayTM and other wallets, Pay Later, and various EMI options. It has the lowest TDR in India and the quickest settlement cycle (24 to 48 hours). India’s free payment gateway Cashfree assesses your site’s designation and offers pop-up, iframe, and perfect sign-out alternatives. It can also process international payments.
6. RazorPay
RazorPay is a leading payment gateway for startups, founded in 2013 and headquartered in Bangalore. It’s extremely simple to set up and has a straightforward interface. It is simple to collect domestic and international payments and to use all payment methods such as credit cards, debit cards, net banking, UPI, and wallets. It also makes end-to-end money transfer easier. Another appealing feature of RazorPay is the ability to send personalized emails to subscribers, reminding them of upcoming payments or failed transactions. It also automates bank transfers, shares invoices, and offers working capital loans to its customers.
7. Paypal
Paypal is a well-known and reputable payment processor. It is undoubtedly the first choice for startups that anticipate a high volume of international payments. Customers can use PayPal to transfer money between bank accounts, obtain working capital loans, and receive payments. The platform makes it simple to request and send payments, and customers can generate invoices and receipts. It also allows customers to pay using any method they prefer, including debit card, credit card, PayPal, and PayPal Credit. Paypal simplifies phone transactions and also aids in the integration of social media accounts.
8. Stripe
Stripe is a comprehensive payment platform that works well with subscription businesses, physical stores, e-commerce websites, and even virtual marketplaces. It makes it easier to conduct transactions in more local currencies. It also has a separate infrastructure for storing, transmitting, and decrypting information. Stripe boasts strict security and compliance, so clients do not have to worry about fraudulent transactions. With its AES encryption, this gateway makes it possible. Stripe charges no setup fees, monthly fees, or hidden fees. It accepts SEPA Debit, SOFORT, iDEAL, and AliPay as payment methods. Stripe can assist you in reaching customers worldwide.
9. Payoneer
Payoneer is a payment gateway that allows you to receive large amounts of money from marketplaces and customers all over the world. It is a quick, secure, and low-cost gateway that provides all startup solutions. It allows you to set up automatic transfers to your bank account at competitive rates. Payoneer has lower transaction fees than other payment gateways. It supports approximately 200 countries and 150 different currencies. After receiving your funds from Payoneer, you can transfer them to your bank account and withdraw them in your local currency.
10. Authorize.net
Authorize.net is the leading payment gateway with the most streamlined payment process, allowing you to accept electronic and credit card payments quickly and efficiently from anywhere and at any time. It includes free setup and low monthly gateway fees. Authorize.net’s other services include simple checkout options, account updater, advanced fraud detection, customer information manager, and online invoicing. It supports recurring billing, timely services to its clients, and many payment types such as Visa, MasterCard, Amex, and JCB.
Because e-commerce is rapidly expanding in India, choosing a good payment gateway is essential. To reach out to the global market and make online transactions quick and easy for their customers, almost all startups have shifted to online payment options. A good payment gateway can assist in protecting your customers from security breaches and ensuring a secure transfer of funds from the payment website. You can select the best gateway for your startup based on the number of transactions, the security of your site, and pricing.
Many things must be organized before starting a new business, and having a startup checklist handy during this time would be extremely beneficial. Our startup checklist blog covers six major checklists to consider when starting a business.
Read More: Top 10 Digital Health Startup for 2023
Stay Connected!
