Meesho is an Indian-Origin Social Commerce Platform And How To Start

Is Meesho your top choice if you want to make money at home apps? Meesho is the most Indian-made social commerce platform on the list. There is no upper limit to how much money you can make working from home. The best feature about this system is that everyone may use it, including students, business people, housewives, regular employees, and others.

Meesho’s Beginnings

Visit Autrey and Sanjeev Barnwal, batchmates and IIT Delhi grads, established Meesho in 2015 after quitting their jobs at InMobi.

The two launched Fish close, a hyper-local clothing shopping app that curates items from nearby fashion retailers. Prospects may choose three things from nearby fashion shops/boutiques, and a delivery person would complete the order. The purchaser could select what they desired, pay for it, and afterward return the remainder.

It didn’t work out because:

  • The founders were unable to meet the demand for immediate delivery.
  • Fish near sold non-branded goods, which led to low-profit margins.The founders learned about the market after they failed because they met business owners.

    Nearly all of Fish’s attention is now on letting small, unorganized businesses set up internet stores. “Meesho” was the name of their new business.

    The name was based on “Meri E-Shop,” which means “my internet shop.” It was made to be a one-stop-shop for everyone in the country.

How Does It Work?

Meesho is a social eCommerce company that helps people get better prices on things like clothes, electronics, and jewelry.

ers from Tier 2/3+ cities account for more than 70% of the total. These buyers are price-conscious by nature, but willing to invest in high-quality goods.

Resellers promote vendors’ or suppliers’ items, enabling the Meesho system to scale swiftly.

Imagine the distributor to be an affiliate partner who, in exchange for a commission, helps suppliers discover buyers for their products. Ladies or style influencers who run WhatsApp and Facebook groups with hundreds of potential consumers seeking anything to buy are the most common resellers.

Their group members trust and support them, which they can use to get new clients.

Because Meesho sells and then sells again, it fits into this model?


When a reseller bought it from a seller, they had to deal with stuff like product packaging, delivery, and payment, among other things, in the past.

Meesho made the entire product distribution process easier for the reseller.

The reseller can now effortlessly recommend things to her audience from the app’s curated digital portfolio.

To put it another way, the best distributor will never run out of merchandise to sell.

When a buyer displays interest in a product, the reseller only needs to enter the buyer’s location and margin, and the item will be shipped from the seller’s location via Meesho logistics partners.

Most of the people who sell Meesho are Indian women who wanted money or to start a business but didn’t have the money. All these housewives need to start their own online business is Meesho. They get all of the tools, assets, and help they need from the comfort of their own homes to do so.

Meesho’s Market Overview

Social commerce is a form of e that makes use of social media and digital media to help people buy and sell things and services.

According to a survey by management consulting company Bain & Company, the market for Indian social commerce is predicted to grow to $16-20 billion by 2025 and $60-70 billion by 2030. In contrast, between 2020 and 2025, the share of social commerce in India’s e-commerce market is predicted to expand at a compound annual growth rate (CAGR) of 65 percent.

Customers in tiers 2 and up are afraid to shop online because of complicated user interfaces, the fear of obtaining a defective product, and the annoyance of not having a human link to answer inquiries.

According to a survey by Bain & Company, 75 percent of purchases are done from a known organization. The trust factor is induced by social e-commerce, which allows buyers from tier 2,3 cities, and towns to have a more pleasant shopping experience.

Cost- effective 

Because social resale apps operate on an asset-light approach, they have cheaper prices than traditional e-commerce because they don’t have fixed costs like space, personnel, or dead inventory.

Because there are no costs for this, these savings can be managed to pass on to the end customer.

For small and medium-sized businesses that aren’t very organized, a social-first strategy is also a good way to get started on the internet.

Getting noticed on large E-commerce sites might be difficult for a small business. Small sellers account for 85 percent of all social commerce players, according to a Bain & Company analysis, allowing them to reach consumers across the country.

Following the Covid-19 outbreak, the success of e-commerce has allayed investor fears about the social commerce sector’s potential.

Meesho’s Distribution Strategy

 Meesho started with ethnic clothes, focusing on housewives and women who already had stores or were reselling on WhatsApp. As a result, the platform created WhatsApp/Facebook groups for buyers and sellers.

It also enlisted the help of micro-influencers to spread the word about the app to their respective target groups.

Meesho grew its marketing efforts across TVC and digital platforms when the business was ready to sell its product to other people and make money.

It began collaborating with well-known Youtube beauty and lifestyle bloggers to advertise the collection of items offered, which span 200 different categories. These influencers incorporated their videos by showcasing how simple it is to generate income by selling products with the Meesho app.

Because most of Meesho’s sellers and buyers are women, the startup often talks about women’s rights and how Meesho helps women become financially independent.

Even the first television commercial highlighted a woman’s implicit desire for her individuality. The ad celebrated the tenacious spirit of women who had overcome both economic and social stigmas, from being a housewife to being a Meesho Entrepreneur.

Meesho Success Story – How to Start a Business from Home with No Money

In December 2015, IIT Delhi grads Vidit Aatrey and Sanjeev Barnwal established Meesho, an Indian social commerce platform. It allows small businesses and individuals to launch online storefronts using social media platforms like WhatsApp, Facebook, and Instagram. Meesho is an Indian firm based in Bengaluru that was one of three Indian startups admitted into the Common Terminal accelerator program in 2016. It was also a part of the Google Launch — Solve for India program’s initial cohort. In June 2019, Meesho became the first Indian company to receive funding from Facebook.

Visit and Sanjeev came up with Meesho, which is a set of tools that help resellers sell fashion products on time through Whatsapp and Facebook.

This now incorporates customer management, inventory management, and order monitoring across the supply/distribution chain, as well as a curated supplier marketplace that helps its resellers find new things to sell more easily. People who sell things get the product for free, and Meesho earns money through commissions.

Meesho is available in more than seven languages outside English, and non-English speakers account for over 40% of daily usage.


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