Einstein, Salesforce’s artificial intelligence, was made by the three partners of Faros AI while they were at Salesforce. They helped make it. In spite of the fact that Einstein’s main goal was to help businesses become more informational, the engineering team that built it went through the same pains as any other company when it came to managing the data from engineering operations.
Vitaly Gordon, CEO and co-founder of Faros AI, said that even though Salesforce had a lot of money and people, the company still didn’t have enough data and the right tools to get it. “We were working with close to 10,000 clients on Amazon,” Gordon added. That we weren’t “applying our technical organization’s teaching.”
When they saw that their engineering department didn’t have the information tools that their sales and marketing departments were making, it was a big surprise to them!
Gordon, Robert Tovbin, and Shubha Nabar, the three founders of Faros AI, left the company in 2019. They started a new company called Faros AI to solve the problem. They wanted to make it easier for people in engineering management to look at data and figure out things like how long it will take for new code to be put in front of customers after a developer finishes writing it.
A group of people started working together to come up with a way to connect data from engineering platforms like Jira and Jenkins and show it to people in a dashboard. They also needed an intelligent layer that would let them connect data and show it to users in a graph. If an analyst is signed into GitHub, the system can tell if they are also signed into Jira. It can also keep track of a project’s history and migration between systems.
For example, they made 50 connectors that worked with standard tools out of the box. They made the connector technology freely available so that technical staff could connect to any system, even if Faros doesn’t already work with that one, even though it doesn’t. They eventually decided to make the whole thing open source and called it Faros CE, which is now available for free download and installation.
A fully hosted SaaS application, the enterprise edition has security controls, access to specific positions, and connections to company authentication systems like Okta, which can be used to log in to the app. People who use the service now include Box, Coursera, and GoFundMe.
There are 20 people working for the company now. By the end of the year, they want to have four times as many people working for them. With a 25% male-to-female ratio, it already has a diverse group of leaders in charge. As it tries to build a more diverse company.
It was possible because they used their network from Salesforce Einstein, which had a lot of people, and from their time at LinkedIn.
Today, the company said that it had raised $16 million in seed money. It made the first $3.75 million soon after it opened in October 2019. After meeting certain investor goals, they earned another $3 million or so. The rest of the money was recently given to them. Companies like Salesforce Ventures and Global Founders Capital led the round, with a lot of people from the tech world joining in.