Most blogs and businesses that use WordPress are already ahead of the game when it comes to getting found on the web.
Yet, as the number of online shelves grows, more is asked of the e-commerce marketer and the store owner. They’re supposed to get and keep as much of the digital market as possible.
Email marketing and automation are becoming more popular with people who use WordPress. When done right, email marketing can help you get more people to your WordPress website and make more sales.
Understanding how email marketing tools can help
Efficient communication with customers and prospects is very important for a business that sells things online.
However, there are a lot of WordPress tools and plugins that can help you do this. There are also problems in the digital world:
- People have short attention spans.
- The tools don’t work together.
- It costs a lot.
To be able to deal with these problems, you need a marketing campaign that works.
It makes your website more personal for your customers when you use email marketing tools to send them emails.
At the same time, they say they can free up your time so you can do more difficult things. There might be things like running Facebook ads and podcasts, as well as running Q&As, working with other businesses, and so on.
You can – if you use the right email tools
Sending the right content at the right time is sure to make your audience and your open rate better. A clear call-to-action, on the other hand, is even better. Study: 74% of customers also want to hear from companies within a few hours of giving them their email addresses.
Become more connected with your customers and subscribers.
When you have a lot of subscribers, it’s not always possible to talk to each of them. As long as you keep getting regular automated engagement, you’ll be good to go. Is going to make sure that your audience knows that your online shelves are always open to anyone who needs them.
The best way to keep your customers happy is to help them right away.
It is better for eCommerce users who use WordPress email tools to be able to do well. They make sure that customers get a quick response from them in a personalized and comforting tone.
It’s time to improve your WordPress site. Where and how to start?
Below, we show you a few things that have worked well for people who run e-commerce websites. Each of these steps leads to effective email marketing campaigns.
Adopt the use of email services for marketing.
To run a successful small business or an online store, you might need to spend a lot of emails every week. The easiest and fastest way to do this is to use a service that sends out emails.
There are a lot of tools you can use to make a great marketing plan. People who use them include Constant Contact and OptinMonster, both of which are very well-known.
These email services are great for WordPress users who want to:
- Make a form.
- Check out more in-depth analytics
- Send a lot of emails.
It’s easy to make a unique message template.
You should have email templates for your clients that you can change. The good thing is that you can change the names of the customers or make the template work for a different situation with the help of a template.
Emails with generic greetings like “Dear Sender” end up in your customer’s spam folder, so be careful when you send them.
On the other hand, emails that are well-personalized get a lot of attention from both the customer and the spam filters on their emails.
Make your emails look good.
To build a long-term relationship with your customers, you need emails that are eye-catching and show off your brand at first glance.
- Make sure the headers are big and personal.
- Use the same font all the time. A standard or official one Think of Arial or Garamond when you think of this word.
- Make your business’s logo color scheme match the background color of your emails so that they look the same.
- Balance out a lot of text with a lot of interesting images.
These tips will help you get and keep your subscriber’s attention. You can also use modern email marketing tools, such as ConvertKit, to do things like:
This is the first thing you should do when you want to add a
- Make your fonts.
- Add graphics.
Use stories in your email marketing campaigns to get customers to open your emails.
It has been said that good marketing is all about telling stories. However, only a few people are born with the ability to tell a good story, one that makes people want to listen.
It’s hard to fit a long story into a short, simple email.
Make a promise that you can keep. To start with, summarise a problem in a way that is easy for people to understand. Then, tell a story to show how your business solves this problem for your target market.
Target customers in groups to make them more engaged.
Segmentation is the process of organizing emails into groups. Each batch (or segment) represents a different part of your subscribers.
This type of demographic-based segmentation is very common on e-commerce sites. It lets you get information about your audience and group them into groups based on what they need.
Segmentation can help you get more information about how your visitors act on your site. When it comes to preferences and interests, it can also be very helpful (sort of like a quick survey). These analytics will help you choose the best and most interesting content.
Be smart about when and how often you send emails.
Each time you send out an email, how many times do you plan to send them? In one month? Every day? As a business, your own unique needs will play a big role in determining how often you should meet. There is a general rule about how often to send emails. You want to hit the right spot, not so often that your customer hits the spam button, but not so little that your email can get lost in the shuffle.
To do this, you should put a field in your opt-in forms that ask people to choose how often they want to get emails.
If you haven’t yet chosen your favorite email marketing tools, here are some that we’ve put together. These are based on what they are used for in marketing.
Tools that assist you in developing an email list
SendinBlue’s sign-up form and WP SMTP’s email service
The most important things:
- Set emails to send when someone clicks a certain button.
- Send birthday, anniversary, and welcome emails to your friends and family.
- Send emails to people when they visit certain pages on your site.
- Make your workflows based on actions, conditions, and triggers.
The most important things:
There are two types of full-page sliders:
- A horizontally scrollable image that you can put in your email.
2. there’s the “callout” (like with the slider). This is a small text box with your CTA inside of it.
- Modal popup: A small window that must be opened before you can go back to the main page.
- The notification bar tells you about the most recent clicks, purchases, queries, and other things you’ve done on the app.
Tools that help you keep track of an email list
Leads from Thrive
The most important things:
- A fancy full-screen welcome email called “welcome mats”
- There are two types of slide-ins: 1. When you open an email, a small window called a “slide-in” will appear.
- “Lightbox pop-ups” are small forms that show up above an active web page.
- Notifications on the screen.
Pros can be changed to Pros.
The most important things:
- New v. repeating visitors can help you keep track of how many people visit and subscribe to your site.
2 you can use a custom WordPress integration to log in WP users so they can see their posts.
Plugins that help you send newsletters
With Constant Contact, you can make your marketing calendar, email templates, email lists, and more your own. You can also use Constant Contact to send emails.
Each account gives you the following:
- You can send as many emails as you want.
- It’s easy to track and report on.
- The third thing is that there are built-in tools for sharing things on social media
- A free picture library.
- Sorting the list into different parts
- Facebook ads are integrated with Facebook.
Shopify stores can use a powerful eCommerce integration to sell their goods.
With OptinMonster, you can set up and manage a wide range of lead forms that all work well. Opt-in forms, lead forms that can be customized, slider scroll boxes, overlayed welcome mats, floating bars, and pop-ups are some of them.
External ESPs are used to send newsletters.
Drip’s email features make it easy to work with your site’s builders at the same time. This way, you will be able to get leads, show signup forms or pop-ups, and send emails to your subscribers quickly.
ConvertKit’s main selling point is that it lets you give incentives and upgrade your account. In addition, it allows you to make your email forms for signing up.
It also has easy-to-use autoresponders, which let you send and make drip emails from ConvertKit’s service.
Read More: The Best Mac Apps for Making Your Life Easier