Artificial intelligence in marketing is transforming the way businesses assist and interact with their customers.
It has the potential to humanize your brand and make your company more competitive, efficient, and profitable.
How Is Artificial Intelligence Used in Marketing?
AI is a technology that enables computers to perform tasks that humans normally perform. For example, the ability to communicate with customers, make decisions, and so on.
AI is a complex technology that operates through software tools.
AI tools are intended to process and analyze large amounts of data before drawing conclusions and making predictions based on that data. AI software is also used to automate numerous repetitive tasks.
This capability can be used to power everything from chatbots to Amazon recommendations.
AI helps you make data-driven decisions and do things better, faster, and cheaper.
AI provides tremendous opportunities for brands. It allows you to create better marketing content at a faster and larger scale, build trust, and provide an excellent customer journey.
10 Key Applications Of Ai In Marketing: Examples
1) Ai Advances Market Research
AI enhances traditional market research and can outperform it in many ways. Timesaving is crucial.
a fully self-service, AI-powered platform that produces research reports automatically creates a substantial amount of time.
It is critical for market research to collect open-ended feedback from a target audience.
AI-powered market analysis platforms may interpret open-ended responses. This expertise helps you make better market research-based decisions.
In real time, AI-powered market analysis software classifies and mines text data and finds the best target custom Google rs.
Furthermore, it can eliminate human errors and even track a customer’s eye movements to determine what catches their attention.
Example
AI is now so important in market research that the biggest names in any industry are investing heavily in it.
Google, for example, renamed its research section Google AI. This means that artificial intelligence is crucial in their market research.
is increasingly incorporating AI technology into nearly everything they do, from computer vision to healthcare research. Google AI combines cutting-edge research techniques from across Google.
2) Chatbots Are Changing Marketing
A chatbot is software that simulates human conversation with users on websites, mobile apps, phones, etc. It’s a human-talking AI helper.
Chatbots are transforming the marketing industry.
They can respond to customer inquiries immediately and provide support and service 24 hours a day, seven days a week.
Chatbots operate on social media platforms, gathering information about each and every user with whom they interact. This information can be used to conduct additional customer behavior analysis.
Chatbots can increase your sales by providing personalized shopping advice based on the customer’s previous purchases. Furthermore, they interact with your customers and keep them for a longer period of time.
A chatbot learns from customer interactions. As a result, it can provide relevant information about products or services to customers. In other words, it can personalized up-sell and cross-sell.
A chatbot is also a great way to collect feedback from customers because it naturally introduces questions in user chats.
Example
Sephora (a cosmetic brand) has a chatbot that provides makeup tutorials, skincare tips, and product reviews. Bookings via chatbot have increased as a result.
On Facebook Messenger, Sephora also launched the Sephora Reservation Assistant (a chatbot that assists customers in locating store locations) and the Sephora Color Match (an AI-powered chatbot that selects a color from an image and finds a suitable match from its beauty catalogs products).
3) Artificial intelligence makes email marketing more powerful than ever
One of the most cost-effective digital marketing channels is email marketing. Artificial intelligence now plays a critical role in email marketing, making it more powerful than ever.
AI-powered software can generate automated email campaigns based on customer history data such as previous purchases and browsing habits.
AI tools can also tell you what type of content will be most effective in creating welcome emails or retention emails.
Pre-written copy, promotions, blog post snippets, images, links, curated content, and other elements are used by AI-powered tools to create and deliver emails that are optimized for high customer engagement.
One of the most important AI applications in email marketing is optimizing email subject lines. AI can generate a great email subject line that stands out in the receiver’s inbox, encouraging them to click through.
Personalization has tremendous power in email marketing, and AI is expanding its capabilities. Email marketers utilize AI to promote items and posts to individual customers.
AI is also excellent at determining the frequency of your email campaigns as well as the best time to send your emails so that they are read.
Example:
AI-powered email marketing campaigns benefit a large number of businesses.
Netflix is a good example. If you’re a Netflix fan, you’ve probably received their enticing promotional emails, which are mostly powered by AI.
4) AI Improves Advertising Efficiency and Profitability
Most marketers use paid advertising, and this is one area where artificial intelligence is already producing excellent results.
AI can create and test advertising copy for you across multiple platforms, including Facebook, Instagram, and SMS. As a result, you can optimize your ads to generate more clicks and revenue.
AI technology evaluates your adverts across channels and platforms and suggests improvements.
Aside from that, artificial intelligence shows you which customers to target and how to get them to respond to your ads.
The AI-powered tools search the web for videos, images, or content. They then analyze this data to assist you in placing advertisements where consumers are most likely to notice and click.
AI can real-time budget optimize across channels.
Finally, AI-powered software can create ad content for you in part or entirely based on your needs and goals.
Example:
Many businesses use AI for advertising. RedBalloon is an excellent example (e-commerce company).
Paid advertising was the most difficult issue for RedBalloon. The company was terrible at it.
RedBalloon uses AI-powered tools to target, run, and optimize ad campaigns.
RedBalloon fired its advertising agencies because the results were so impressive, striking, and immediate.
More information can be found in the post “How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend.”
5) AI Significantly Improves SEO
For many marketers, artificial intelligence (AI) is an essential component of Search Engine Optimization (SEO) strategies.
AI is important in how search engines (such as Google and Bing) rank pages. It not only allows you to improve your page rankings, but it also allows you to create better content.
There are powerful AI-based SEO tools that can analyze your competitor’s website, create and improve keywords, analyze traffic reports, and much more.
AI tools suggest topics for content creation in order to increase search traffic and rank higher in search engines for specific keywords.
Example:
the tools show you what your competitors’ websites are doing to rank first in search engines for a specific query.
AI can suggest ways to improve your existing content in order to rank higher.
AI also ensures that your company appears accurately in search across a wide range of geographic areas. AI solves this at a large scale.
CION investments (a B2B finance firm) increases position one keywords by 58%.
CION used BrightEdge, an AI-powered SEO tool, to check in on data and to power its SEO efforts with Recommendations and Keyword Research.
CION created several primary keyword groups to focus on. CION used those keyword groups to create unique content that directed visitors away from and around their existing pages.
As a result, CION directs customers to their product pages.
BrightEdge helped CION grow keywords in position one by 58%, position two by 97.9%, and positions five through ten by 100%.
6) How AI Can Help Augmented Reality (AR)
AR opens up a whole new world of unique and untapped sources of competitive advantages that will last.
AR is a group of technologies that add virtual objects to the real world. By overlapping them, it gives the impression that computer-made images and images from the real world are in the same space.
In other words, it lets you put things that aren’t real into your real environment.
Imagine you want to add a sky with the sun to your room’s ceiling. AR can manage it. AR can also help marketing in a big way, especially when it is combined with AI.
For example, AR lets people who shop online see the product the same way they would if they were in a store. Customers can see how the product fits into their lives before deciding to buy it.
AI and augmented reality can be used together to give customers a unique experience.
AI can be used in augmented reality to guess what kind of interface a customer might need in a certain situation. AI can show different options for a User Interface (UI) or make a perfect-fitting one.
AI can be used in AR to recognize and track objects, recognize gestures, and track the eyes. AI makes AR interfaces more complex and gives users a whole new level of understanding.
AR support is offered by many companies in a wide range of industries.
Examples
IKEA gives customers an app that uses AR to show them a catalog of products.
With this app, you can use your phone to see how the furniture will look in your home’s interior. It lets you put virtual furniture in a whole room.
Another example is that L’Oreal has “Magic Mirrors” in its stores in China. These mirrors are powered by AI and AR and let customers virtually try on different shades of makeup while standing in front of them.
The customer is then taken to the products they chose by the app.
Popular companies that develop augmented reality: Next/Now, Scanta, INDE, Groove Jones, Augment, and Program-Ace
8) Artificial intelligence transforms social media marketing
AI changes how brands create and run their social media marketing, helping them make more money and save money at the same time.
AI tools can make all social media content on all networks and channels, including hashtags and links, all on their own.
They can also automatically schedule a large number of these shares and take care of some types of social media creation.
AI software tools give you useful information about your brand’s social media presence by analyzing a large number of social media posts and figuring out what your audience says in them.
You may use that information to monitor how people respond to your business, expand your reach, and spot profitable trends within your clientele.
AI is very good at figuring out how often to post on social media and what to post so that you get as many clicks, likes, and shares as possible.
Example:
Trussardi, a well-known Italian fashion house that has been around since 1911, has seen an 83% rise in link clicks for a product launch that was driven by Instagram.
Trussardi used the social media management platform Socialbakers to promote the launch of their new Dreambox bag, which they call a “accessory for young digital natives.” Trussardi asked their Instagram followers to help pick the name of the new bag.
Trussardi built and analyzed a content strategy based on social and digital KPIs with the help of Socialbakers’ content insights and social attribution dashboards.
The three-week campaign increased Instagram Story views by 90% and website sessions by 2,000%.
9) AI is changing customer segmentation strategies
Businesses in all kinds of fields have been creating and analyzing target market segments for years in order to give customers offers that are very specific to them.
But AI now changes how segmentation strategies are made. It makes sure that the segmentation is accurate and quick, and it helps you find new customer segments that will help your business grow.
AI lets you send more personalized messages to your customers, giving them a unique one-on-one experience that can make them loyal to your brand.
With the help of artificial intelligence, customer data is looked at in a more in-depth way to create more detailed, targeted segments. The process of personalizing each segment is also made easier by automating it.
AI technology changes a lot of variables and factors that are specific to the segments being targeted. Some of these variables and factors are colors, pictures, the time of delivery, and the subject line.
Then, the behavior of customers is tracked using metrics like click-throughs, and the personalized content is scheduled and changed in real time for the next people to get it.
AI can also figure out what your target groups are likely to do after they see your offer or message and predict it.
AI also removes human bias, finds hidden trends in data, automatically updates segments, personalizes more, and scales well.
Amazon and Netflix are two of the most well-known examples of how AI is used to divide customers into groups that can be used to make product recommendations.
Already, 35 percent of what people buy on Amazon and 75 percent of what they watch on Netflix is based on algorithms that recommend products.
10) AI In Competitive Intelligence
Competitive intelligence involves acquiring and analyzing data about rivals, industry, and business climate.
In the age of AI, it’s easier than ever to do research, analysis, and competitive intelligence.
With the help of different AI software tools, you can easily spy on your competitors, keep track of what they do, and figure out what makes them successful.
Tools that use AI can pull information about your competitors from millions of web pages. With these tools, you can find a competitor’s entire digital footprint (on and off their website).
With AI tools, you can keep an eye on your competitors’ pages, news, press releases, job openings, products, customer reviews, marketing campaigns, social media activity, etc. In other words, AI keeps track of everything a rival does.
AI looks at these footprints every day to see if they have changed. Then, it looks for patterns to give you competitive intelligence at a large scale.
So, you can spot trends and analyze the strategies of your competitors. You can also compare your brand’s position in the market to that of your competitors.
The best companies figure out how to grow their businesses by taking advantage of the successes and failures of other companies. Google is very aware of the mistakes that Yahoo’s UI has.
Read More: Huawei Watch Ultimate Pushes Smartwatch Design To New Levels
Stay Connected!
