All marketers know how important good digital marketing content is. High-quality digital content is great if it gets seen by the people you want to see it. Blog posts that are informative and useful for users can’t do their jobs if they’re just sitting in your blog section collecting dust. Promoting your valuable content is the way to get it out into the world.
What is the promotion of content?
Content promotion is the process of spreading digital marketing content through many different channels. Use a variety of free and paid channels to spread the word about your content.
One benefit of content promotion is that it can be used to bring back old content. By using your content in different ways, you can reach new audiences and make more people aware of your brand. The more people you can reach with your content, the more likely it is that you can turn a visitor into a customer.
Putting your content on a lot of different channels, like your website, social media, and blog makes it easy to share and brings in new audiences.
1. Get Personal
Consider website personalization if you want people to stay on your site longer to look at your content. Personalization and predictive intelligence are at the heart of landing pages that convert well.
Lead scoring, which is run by AI automation, is a great example of how predictive intelligence is used in digital marketing. This type of automation, which is also used in contact center technology, gives marketers the information they need to look at user journeys and predict where and when a purchase will be made.
2. Be Social
It’s easy to get more people to see your brand on social media sites. If you have a lot of people who follow you on social media, you can start sharing on social media right away. If you don’t have a big enough audience, the first step is to get more people to follow you. Look for ways to grow your brand by staying in touch with people you already know. Try to connect with people through email, social media, and your website to reach more people.
Sharing content on social media isn’t just a one-time job, especially since ads now get more attention than organic posts. Social media content needs to be easy to share. Try to post useful, interesting, and relevant content on your social channels, and make it easy for people to share by adding social share buttons.
Getting people to use social media can be a full-time job. Businesses that know how to use automation tools use direct carousel post publishing software to save time on social media management.
campaigns With built-in reports and analytics, this type of software makes it easy to schedule tasks across multiple channels.
It’s important to remember that for the most sharing, each image needs to be optimized for the right channel. Images that are the right size are part of optimization strategies (such as the Instagram guideline of 640 x 640-pixel square images). Images that are too big, too blurry, or too small don’t show your brand in the best way.
3. Email Campaigns
It’s time to use your list of people who have signed up.
Email campaigns that send out emails on their can (and should) promote content. The key is to include content that is natural and gives real value to the people who receive it. When you send content emails to your subscribers, they are already interested in your brand, so they are much more likely to open the emails you send them.
Some ideas you can try for promoting content in an email campaign:
- Email signature lines
- Order confirmation emails
- Newsletters
- News about business and/or products
A business newsletter swap is an interesting idea. Reach out to other businesses that send out email newsletters regularly and ask if you can swap content. When both companies add links to each other’s email newsletters, it’s good for both of them.
Use a bulk email scheduling tool to save time and keep track of how many people open your emails.
4. Paid Ads
Organic content has its place, but if you want to get your content out there, you should also look into paid ads.
It’s just as important to get your business’s 800 number out there as it is to get your content out there to raise brand awareness. Along with social platforms, Google PPC ads are a good way to get in touch with your target market. You might need to pay for ads on popular sites like Facebook and Twitter to get your message heard.
Among the parts of a paid advertising campaign are the following:
- Choosing a piece of content that will do well
- Work your paid advertising campaign around your content.
- Research both short and long-tail keywords in the industry
- Decide on a budget and target market
- Creating advertisements that people are interested in clicking on.
- Send people to a well-made landing page.
5. Programs for affiliates
Affiliate programs are based on a model for promoting products that are used in marketing. For this strategy to work, you need to build trust with your affiliates. In the past few years, a lot more money has been put into affiliate programs, which has led to a rise in sales for many businesses.
To get the benefits of this, you will first need to learn how to set up an affiliate program. Choosing affiliate partners is the most important step.
The following are some suggestions that can be used to find affiliates:
- Add an affiliate link to the landing page of your website.
- Make email campaigns to get customers you already have to join your program.
- Look for influential people to review your products or services.
- Check out groups on social media that are related to your business.
It is important to make sure that the affiliate you choose fits with what you are selling. The best affiliate programs will fit well with the platform and the audience of the affiliate. Make sure you both work together to come up with a plan that works for both of you.
After you’ve joined forces, the next step is to promote your content. Some of the successful content you already have can be used in new ways, but this won’t always be the case.
Affiliates can help you promote your business in several ways by giving you new content
Writing blog posts is one of the most effective methods. This can not only help your brand become known as an expert in its field, but it can also bring together a group of people who want to see more of your content.
Affiliates can set up a pay-per-click advertising campaign on their blogs, websites, or social media sites to promote their product or service and get a commission in return.
When it comes to social media, it’s likely that your affiliate already has a strong following on at least one platform. However, keep in mind that it’s more important to have an audience that wants what you have to offer than to find an affiliate with a lot of viewers.
Having an affiliate make videos for you is another great way to get people interested in your product or service (see point 7). This could be done with product demos or a simple Q&A session, both of which could get potential customers talking and giving feedback.
6. Brand Ambassadors
Affiliates are people who help spread the word about your brand. These affiliate partners don’t have to follow as many rules; you can think of them as brand advocates.
Start your search for brand ambassadors by taking a look at:
Current customers
Happy customers who talk about how great your business is are the best kind of brand ambassadors. They are worth their weight in gold. The opinions of customers are important to other customers. The fact that these opinions are free is a bonus, and by figuring out CSAT, you can also see where you can improve.
Employees
Because they live and breathe your company culture, your employees are natural brand ambassadors. Encourage your staff to share content on social media. This gives your products and the company as whole more credibility.
When done right and with the right people, ambassador programs are a great way to get the word out about your online content. Most brand ambassador programs last for a long time because ambassadors use social media and blog posts to spread the word. Most of the time, this is in exchange for special deals, sneak peeks at new products, and exclusive launch campaigns. For your brand ambassadors to keep promoting your business, what you have to offer must be valuable.
7. Video
People are used to getting their information in the form of videos. It’s a format that’s easy to understand—just look at how popular social media stories are. You can use this to your advantage by turning content you already have into videos and promoting them in different markets.
By posting videos on YouTube, you can reach a part of the market that hasn’t been reached before. Blog posts might be the easiest content to turn into a video. You could make a video about a blog topic that refers to important parts and ends with a call to action that sends people to your website for more information.
Web stories are another thing to look into
Web stories are like stories on social media, except that they are embedded on your website and stay there forever. Web stories are a great way to break up a blog into smaller chunks of content, with a call to action again at the end. Depending on what your website can do, you will need to talk to a web developer or look into plug-ins for this feature.
8. LinkedIn
LinkedIn is a great place to spread the word about your business by sharing useful content. This can be done in a few different ways on LinkedIn. You can either write an article on LinkedIn, which works just like a blog platform, or you can write it somewhere else. Or, you can make a short version of an existing article and use it on LinkedIn.
Either choice is meant to bring people back to your site, where you can convert them with more interesting content.
9. Let’s Link Up
Putting links all over your site is a well-known SEO tip. Add links to the best-performing blogs in the copy to use this tip as part of your content promotion plan. Google gives credit to websites that link to themselves, and yours will too.
Internal links do for your website what sales call coaching does for sales reps
they give your website everything it needs to work. Internal links add more value to your website and make it more likely that people will stay there longer. Fewer people leaving your site right away, good content, and more time spent on it are all clear signs to search engines that your site is worth ranking.
10. Be a Guest
Through guest blogging, you can reach people who are in your target demographic. A guest blogger’s job is to write community posts or blogs about their field. To join, first look for blogs that you’d like your business to be linked to. The best way to start is with a small number of readers. Then you can pitch ideas for your blog posts to the blog and hope that they are accepted.
Once approved, your guest blog will be shared not only on their site but hopefully also on social media and email campaigns. It’s a great way to get your content seen by more people and build a loyal following for your brand.
You can also ask other blog sites to swap guest posts with you. This will strengthen your connections and make it easier for people to link back to you.
Read More: 10 Tips for Making Professional Videos for Social Media
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